Get it right, right now.
You’re building something that matters. Your product solves real problems for real people, but if you can’t communicate that clearly, it won’t matter how good your solution is.
You’re tired of guessing. You’ve been making educated guesses about your market, your messaging, your positioning. It’s time to replace guesswork with research-backed strategy.
You need a system, not just tactics. One-off marketing activities won’t build sustainable growth. You need frameworks and processes that scale with your business.
You want to do it right from the start. Building product marketing foundations early means you won’t have to undo bad habits later. Get it right the first time.
⚡️The 60-Day Sprint Timeline
Get out of the strategy spiral and into market — fast.
You’ve got a product. Maybe even some traction. But the story isn’t sticking, your audience isn’t listening, or you’re just not growing fast enough. This sprint is built to fix that. In 60 days, we’ll craft your positioning, build your GTM motion, and ship the assets you actually need to win. ***Note: This is an example timeline. Yours will be fully suited to meet your specific needs and timing.
What You Get:
- Clear positioning & messaging that sounds like you — and converts
- Full product marketing framework for your business – whether you have someone in house already or not
- Foundational assets like decks, landing pages, emails, and playbooks to help you make an impact fast
- Weekly progress, async-friendly collaboration when possible, and zero fluff
💥 Weeks 1-4: Foundation
Get clear on who you’re for and how you win.
- Marketing & competitive analysis
- ICP & value prop refinement
- Messaging framework + narrative
- Offer, pricing, and packaging audit
🚀 Weeks 4-6: Training & Implementation
Turn strategy into execution — and content that pulls its weight.
- Website, deck, and sales enablement updates
- Training for your GTM teams
- Campaign planning + copy to test new messaging (in collaboration w/ your team)
📈 Weeks 6-8: Test + Optimize
Launch. Learn. Adjust. And build a roadmap to scale.
- Campaign + messaging testing
- Basic analytics + feedback
- Recommendations for what to scale, kill, or hand off
- Team mentorship & hand-offs for success
- Optional: fractional support next steps
60 Days too long?
It’s time for the fast-track, baby. A (similar but faster-paced) 45-day plan is available for movers and shakers, (dependent on Katie’s schedule).
👀 Is a full implementation right for you?
This sprint is built for early- or mid-stage teams who need to:
✅ Launch faster without guessing
✅ Build product marketing from scratch, reboot a broken system, or make a big market pivot
✅ Support your growing marketing team or jr. product marketers
✅ Accelerate revenue with messaging & positioning that lands
Not ready for a full plan or big investment? No worries. I offer specialized sprints in all of these areas. Check out my services page for more info.
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