Services
60-Day Market Breakthrough Package
Perfect for: Early-stage (Series A-C) B2B tech startups and SMB scale-ups that need a product marketing function that actually drives growth – or helps you pivot, fast.
Stop guessing what your market wants. In 60 days, I’ll help you build and execute a product marketing foundation that turns prospects into customers and gives your team the confidence to scale. No more fluffy messaging. No more second-guessing. No more making sh*t up.
From market positioning to sales enablement, I’ll create a plan that your team can execute with confidence.
Price: $18,999 for the complete 60-day program.
What you get:
- Market research and competitive analysis
- Product messaging & positioning framework
- Sales enablement toolkit & training
- Launch strategy & execution template
- …and so much more!
Don’t have 60 days? I’ve got a fast-track option for you.
Product Marketing Sprints
Perfect for: Startups and scale-ups that want to tackle specific product marketing challenges without the full 60-day commitment or scope.
Maybe you don’t need the full foundation—you just need to nail your positioning, build your sales toolkit, or launch your latest product. Each sprint is designed to deliver immediate, actionable results that your team can implement right away.
Individual Sprints start at $5,999+ dependent on scope. Or, expand to 3 or more sprints for a $500 discount off your total project.
What you get (Sprint Examples):
- Market Research & Positioning: Market research, ICP definition, and positioning framework
- Launch Support: Got a big launch coming up? I can help align your stakeholders & help you make a splash with current customers & prospects.
- Sales Enablement: Sales enablement materials and competitive battle cards
- Content Strategy Sprint: Full content strategy experience & initial execution, including founder-led focused options.
Messaging Workshop – Full-Day Intensive
Perfect for: Startups and SMBs that don’t have time to wait around for new messaging and positioning.
AND/OR businesses that really want full, in-person team buy-in on the GTM plan.
We’ll workshop your value proposition, key messages, and positioning statements (overall & across up to 3 solutions) so your entire team can speak about your product(s) and company with clarity and confidence.
I’ll partner directly with your team so everyone is bought in to your new messaging and positioning!
Who’s Invited: Your CEO, CMO, CPO, CRO/Head of Sales, marketing team, and anyone else who will be putting your messaging out to the world! C-Suite participation by at least two members is required for the program to be effective.
Full-day intensive: $7,999 for up to 5 participants. 8-hr workshop. We can also split into two 4-5 hour days if that’s easier!
Additional $250/pp.
*T&E not included.
What you get: Refined value proposition, core messaging framework, positioning statements, and talking points for your team so they can take it and run with it! Plus, templates you can use moving forward.
Sales Enablement Workshop – Full-Day Intensive
Perfect for: Startups and SMBs that don’t have time to wait around for sales enablement.
Excellent Add-On for the Messaging & Positioning Sprint.
Once your new messaging & positioning is defined, I’ll help your team get on board so everyone answers the “So what does your company do” question in exactly the same way.
I’ll partner directly with your team so everyone is trained up, comfortable, and has the sales tools, battlecards, information, and playbooks they need to succeed!
Who’s Invited: Your AEs, BDRs, sales leaders, and anyone else who will be putting your messaging out to the world! Sales leadership participation and buy-in is required for the program to be effective.
Full-day intensive: $7,999 for up to 8 participants. 8-hr workshop. OR two 2-5 hr. sprints over two days.
Additional $250/pp.
*T&E not included.
What you get: Sales enablement tools, talking points, and training so your team is ready to bring in revenue!
Fractional Product Marketing Leadership
Perfect for: Growing startups or SMBs that need ongoing PMM expertise without the full-time hire
You’ve got the foundation, but you need someone to help you execute, iterate, and scale. I’ll work alongside your team as your fractional PMM leader, providing strategic guidance and hands-on execution when you need it most.
Minimum 1 day per week, starting at $4,999/month.
What you get: Strategic PMM leadership, ongoing campaign optimization, launch support, team training, and monthly strategy sessions.
Ready to build a product marketing foundation that actually works?
→ Book my free strategy call
Why work with ProductTide?
🎯 Results-Driven Approach
No vanity metrics here. Every strategy I create is tied to business outcomes that matter—revenue, pipeline, conversions, and growth. “Katie was proactive with understanding our competitors and because of that, we were able to be strategic with go-to-market deployment. She always communicated clear and defined expectations to me and made sure all stakeholders were on the same page. Because of that, our global releases were always flawless and yielded successful results.” – Jason Niemoth, UX Director
🔧 Hands-On Experience
I don’t just consult—I’ve been in the trenches. From managing 130+ product releases per year to building marketing functions from scratch across multiple industries. — “Katie consistently stood out as she took the lead on multiple large-scale initiatives across the organization. She brings people together and fosters collaboration across functions, and her ability to navigate complex challenges with grace and determination is truly impressive.” – Celine Felan, Operating Principal at ACCEL-KKR
🚀 Speed to Value
Why wait months for results? I focus on quick wins while building long-term sustainable growth. Previous consulting work has earned a perfect 5.0 client feedback score, and can happily state I’ve never missed a project deadline! “Katie holds herself and her team to a very high standard. There is no such thing as downtime for Katie. [She’s] also extremely resourceful. She always finds ways to be more efficient and productive. So, if you’re looking for [an] expert who works hard, thinks outside the box, delivers high-quality work and never slows down, Katie is the person for you.” – Karen Guglielmo, Content Lead & Editorial Director
🎨 Creative Problem-Solving
Cookie-cutter strategies don’t work. I craft custom solutions that fit your unique challenges, market, and goals. “Katie is a get $%& done type of person who always looks for opportunities to improve and expand product marketing.” — Jackie Palmer, VP, Product Marketing & Top Women in Marketing Winner
💡 Knowledge Transfer
I don’t just do the work—I teach your team so they can keep the momentum going after our engagement ends. “Her ability to seamlessly collaborate with various departments, including product development, sales, and customer success, is truly remarkable. By fostering strong relationships and promoting open communication channels, she facilitates smooth project execution from conception to delivery. Katie’s strategic mindset and keen attention to detail have been instrumental in orchestrating successful product launches and driving impactful cross-functional initiatives that resonate with both internal stakeholders and external customers.” – Volker Hildebrand, SVP, Product Marketing