Product marketing and go-to- market advice & execution that delivers, not derails.
I’m Katie, a marketing strategist who’s helped everyone from pre-seed startups to Fortune 500 companies create marketing that actually moves the needle. With nearly 15 years in B2B SaaS and technology across industries like CRM, fintech, cybersecurity, and HR tech, I specialize in making the complex simple for midsize companies ready to scale. Whether you need to build your product marketing function from scratch, launch a game-changing product, or just figure out why the hell your competitor is always one step ahead, I’m here to help.
About ProductTide Owner Katie Moss
I’m a: Marketing Strategist, GTM & Product Marketing Expert, Content Creator, and Occasional Podcast Co-Host
For nearly 15 years, I’ve been the person B2B SaaS companies call when they need to make the complex simple and drive real business value. I’ve built marketing functions from scratch, managed 130+ product releases per year, and helped teams across CRM, fintech, cybersecurity, and HR tech establish industry leadership.
My superpower? I suss out business gaps and lead scalable improvements that turn marketing chaos into revenue-driving machines. I make messaging that actually resonates and strategies that your whole team can rally behind.
Recent wins include:
- Doubled pipeline growth for a pre-seed AI startup in under 6 months.
- Led a cross-functional product launch that generated $2M in ARR pipeline in 90 days for a fintech startup.
- Built ROI tools that supported $2M in strategic account wins within 60 days for a data management company.
- Grew target segment revenue by 20% YoY for a midsize technology company through new marketing & sales enablement programs.
- Redefined a mid-size software company’s go-to-market product launch process, resulting in a ~4k%+ increase in engagement with our customer community.
- Led the cross-functional launch of a new services offering, achieving $60k dollars of closed ARR within a few weeks for a CRM software company.
- Led a Series C company through an intense growth period; product transaction volume increase of 50%+; 2x electronic payments revenue; 50%+ employee growth.
- Worked with an internal team of C-level stakeholders at a fintech startup to define new premium features, resulting in ~$300k in incremental revenue in the first year.
- Conducted a Series C company’s first market research surveys to reach the #2 spot in market Share of Voice, up from little to no market/PR coverage.
- Worked with product managers at a Fortune 500 company to ghostwrite thought leadership content, with over a dozen articles I wrote consistently achieving 10k+ views each month.
- Implemented a new customer feedback program for a midsize global B2B tech company that improved NPS survey response rate by 150%.
What my colleagues say: “One of the best product marketing leaders out there… strategic but also has the skills to put amazing tactical programs in place.” — Jackie Palmer, Winner 2022 Top Women in Marketing
FAQs
Here are some answers to questions you might have:
Who will be doing the work?
You’ll work directly with Katie— which means you get access to ~15 years of marketing experience at B2B tech companies ranging from early-stage startups to enterprise leaders. Depending on the project scope, I may bring in specialized experts to ensure we deliver the highest quality work, fast. These are always folks I have worked with and/or hired before and all work will go directly through me.
Why should I work with you over an agency or hiring in-house?
Unlike agencies that assign junior team members to your account, you work directly with a senior product marketing strategist who’s been in your shoes. I’ve built go-to-market strategies from scratch, launched products that generated millions in revenue, and know exactly what works (and what doesn’t) in B2B tech. You get enterprise-level expertise without the overhead, politics, or lengthy onboarding that comes with agencies or full-time hires.
Why do you charge on a project basis instead of monthly retainers?
Project-based pricing gives you predictable costs and clear deliverables upfront. Most product marketing challenges — like messaging, positioning, or launch strategy — are objectives that need focused solutions, not ongoing maintenance. This approach lets you invest in high-impact work without the commitment of a long-term retainer, and you can always come back for additional projects as your needs evolve. I do offer a retainer if our needs align; I just prefer projects as I think it’s a fairer exchange for both sides.
How quickly can you start, and what’s your typical timeline?
I typically start new projects within 1-3 weeks, depending on current client commitments. Most strategic projects (messaging, positioning, go-to-market strategy) take 4-8 weeks, while tactical projects (competitive analysis, sales enablement) can be completed in 2-4 weeks. I’ll give you exact timelines during our initial consultation based on your specific needs and urgency.
Do you work with early-stage startups?
Yes, I prefer to work with B2B tech companies that have already achieved product-market fit (Series A-C) and are looking to scale their go-to-market motion; however, I do have very early-stage startup experience. No matter what stage you’re at, if you need help articulating your positioning or expanding to new markets, let’s talk.
How do you measure success?
Success looks different for every project, but common metrics include improved win rates, shorter sales cycles, higher-quality leads, clearer sales conversations, and stronger competitive differentiation. During our initial consultation, we’ll define specific success criteria based on your business goals and current challenges.
Can you help us with competitor analysis?
Absolutely. Competitive intelligence is a core part of most product marketing projects. I’ll map your competitive landscape, identify positioning gaps, analyze their messaging and pricing strategies, and help you develop battle cards and competitive differentiation strategies that give your sales team confidence in every deal.
Do you sign NDAs?
Of course. The work we do together will involve sensitive business information, and I’m happy to sign any reasonable NDA before we begin. I’ve worked with companies across every industry and understand the importance of confidentiality.
Do you work with remote/distributed teams?
Absolutely. Most of my clients have distributed teams, and I’m set up to collaborate seamlessly across time zones. I use async communication effectively and can facilitate workshops and strategy sessions virtually. Some of my best work has been done with fully remote teams who value clear documentation and structured processes.
Can you help with sales enablement?
Yes — but I approach it from a product marketing perspective, not a sales training one. I create battle cards, competitive positioning, objection handling frameworks, and messaging that helps sales teams have better conversations. I don’t do CRM setup or sales process optimization, but I make sure your sales team can articulate your value proposition clearly and confidently.
What if our product is highly technical?
Perfect. I thrive on complex, technical products that are hard to explain. I have experience with API platforms, infrastructure tools, developer products, and enterprise software with long feature lists. My job is to translate technical capabilities into business value that your buyers care about.
Do you help with pricing strategy?
I can help with pricing positioning and packaging — how you present your pricing to the market and structure your tiers. I don’t do pricing optimization or economic modeling, but I can help you position your pricing in a way that supports your value proposition and competitive differentiation.
What don’t you do?
Brand design, technical website development, paid advertising, technical SEO, PR, events, social media, or day-to-day marketing operations.
However: I have a network of amazing specialists across every marketing discipline and often work as part of curated teams. Think strategy from me, best-in-class execution from trusted partners.
Where Strategy Meets Storytelling.
